Social Intern

Jun 11, 2024

PetSafe Brands
Knoxville, TN

PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named “The Marble City” and “Scruffy City”, names we have embraced for our unique charm. We are the home of 1982 World’s Fair and we boast of 21 craft breweries around the city (click here for the Ale Trail). If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick of outdoor activities from walking, tubing, running, or biking in our Urban Wilderness. Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.

Our Company: PetSafe Brands is the world leader in pet products through our family of brands: Pet Safe® Brand, Sport DOG® Brand, Invisible Fence® Brand, Kurgo and Premier Pet. Pet Safe® Brand makes every product from leashes and harnesses to water fountains and and litter boxes. We have an ambitious goal of touching over 21 million pets, people, and communities around the world each year. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt to accommodating the “Not-So-Crazy Cat Lady” with all the entertaining toys and effective solutions she could ever imagine. We do this by creating a culture of enthusiasm, resilience, adaptability, and teamwork every day in the office. We work hard to be our community’s employer of choice as we all live our purpose: We exist to unleash freedom for pet parents by keeping their pets happy, healthy and safe.

At PetSafe Brands, we exist to unleash freedom for pet parents by keeping their pets happy, healthy and safe! It’s our culture to seek to understand and empathize with customer needs. Our environment is open and relaxed, with a focus on collaboration and improvement. Teammates walk up to each other’s desks to share a project idea or have a quick design review. Meetings can transition from a passionate debate to a fun team lunch. We teach each other new skills with on-site and virtual classes. Our office dogs help us test new prototypes and relax with a game of fetch, and no one seems to mind the dog hair.

As an intern at PetSafe Brands, you can expect to experience:

  • Coffee & Conversation: Throughout your cohort’s time with us, you’ll have the opportunity to sit with different leaders across the organization in a panel discussion over coffee to ask questions about our culture, products, and their role at PetSafe Brands.
  • Training: You’ll receive training throughout your internship in the areas of PetSafe Brands culture, goal setting, presentation skills, and you’ll have the opportunity to practice the information you learn on the job!
  • Opportunity to Present: At the end of your internship, you’ll present in our internship fair to a panel of leaders about how your work impacted our customer. They will choose a winner who will receive $250 to put toward next semester’s books!

What projects/responsibilities would this intern be learning and taking on?:

  • Setting up campaigns in Meta, Pinterest, & TikTok ads manager
  • Help pull monthly performance & present reports across brands
  • Optimize campaigns based on the performance of key metrics
  • Will help brainstorm & create content ideas for upcoming campaigns across all brands
  • Work with the creative team by creating asset lists for all brands
  • Work with Paid Social Strategist to build out strategy decks for campaigns across brands
  • Will sit-in on calls to learn more about affiliate marketing
  • Will have the ability to learn more about Amazon, Retail, PPC, Influencer Marketing, & Programmatic Marketing


Working for PetSafe Brands definitely has its benefits. We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do!

PetSafe Brands is dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassment. At PetSafe Brand, our teammates are our greatest strength. We strive to build a workforce as diverse as the customers we serve by hiring great people from a wide variety of backgrounds, life experiences, knowledge, self-expression and talent. We recruit and reward teammates based on capability and performance and together we are building a culture that welcomes all dimensions of an individual’s identity including race, color, gender identity or expression, sexual orientation, marital status, age, educational background, national origin or ancestry, religion, veteran status, or physical ability. We embrace these differences and the unique contributions each teammate brings not just because it is the right thing to do but because it makes our company stronger. While we are committed to creating a diverse and inclusive workplace and a culture of belonging, we recognize that we still have more work to do and a lot more to learn.